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Written by, David Dean on June 10, 2026

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๐—ง๐—ผ๐—ฑ๐—ฎ๐˜† ๐—ถ๐˜€ ๐—ฎ ๐—ฏ๐—ถ๐—ด ๐—ฑ๐—ฎ๐˜†.

๐—”๐—ป ๐—œ๐—ป๐—ฏ๐—ผ๐˜… ๐—•๐—ฒ๐˜๐˜„๐—ฒ๐—ฒ๐—ป ๐—จ๐˜€ just received its first editorial review - from ๐—œ๐—ป๐—ฑ๐—ฒ๐—ฝ๐—ฒ๐—ป๐—ฑ๐—ฒ๐—ป๐˜ ๐—•๐—ผ๐—ผ๐—ธ ๐—ฅ๐—ฒ๐˜ƒ๐—ถ๐—ฒ๐˜„, one of the most respected outlets covering independently published books.

There is a strange feeling when someone reads your work closely enough to give you language you did not have before.

You write the book from inside your own mind space. You spend many days trying to explain something that becomes obvious once you see it, but hard to identify while you are still working through it.

Then someone else reads it.

And they find the shape of it.

๐—˜๐—ฟ๐—ถ๐—ป ๐—•๐—ฟ๐—ถ๐˜๐˜๐—ผ๐—ป read it that closely.

Her review does not just summarize the argument. She found the message I have been trying to state all this time:

โ€œBefore trying to fix processes or deploy new technology, organizations must understand the behavioral system that governs how work gets done.โ€

I am glad she found it in her own words.

I am grateful to Erin and the team at Independent Book Review for giving the book this kind of attention.

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